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NAAM: The Ritual of Us

Welcome to NAAM, a digital publication and fashion film project inspired by the Tamil word நாம், meaning 'US' or 'WE'. NAAM delves into the rich tapestry of identity woven by diasporic Tamil youths, capturing their journey of rediscovery and connection to their roots.

 

Through vibrant exploration and personal rituals emblematic of Tamil culture, embark on a journey of self-discovery and cultural reconnection. Celebrate the beauty and resilience of the Tamil community and youth culture by weaving together the old and the new — the traditional and the contemporary.

 

Join us as we explore the rituals that bind us together.
 

“Kurtas with jeans, jimkis were for every occasion and pottus are a statement. Wear your sarees just for fun!"

SARMILA, SG

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Pre-Order
NAAM Temporary Tattoos

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